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CREATING
BRANDS
THAT ARE

TO FORGET

impossible

STYLE

Structure

strategy

(If that’s what you’re looking for, you’re in the wrong place.)

Could you imagine working with
clients you actually liked?

those
brands
and
websites
are

so forgettable

because. duh.

See how our innovative design experience begins
by crafting your Radical Alignment Framework.

LEARN MORE

            Anyone can make a brand look good.

What’s missing is exactly how you’d create your brand to be irresistible to your dream clients. What's missing is true alignment between you and your clients so your energy isn't drained from every morsel of your being.

At Felicity & Design, we’ve disrupted the traditional methods with a novel approach to branding and web design. We don't believe in simply a "good looking" brand; we believe in a radically aligned brand.

“Build your dream website!”

“Create a brand that is is uniquely you!”

“Be your authentic self!”

There's   more to it than that.

The problem is a misalignment in
your branding that’s not connecting
with your ideal client.

What keeps you up at night is the client email you’re dreading opening, not whether or not your website is pretty enough.
Because branding is not just how pretty your website is or figuring out who you sell it to, it’s figuring out exactly how to

make.

This isn’t the traditional

those.

people.

pay.

attention.

(almost)

You might be our                           client if...

dream

01

YOU THRIVE IN ORDER, NOT CHAOS.

02

You are a natural leader.

03

You believe in community over competition.

04

You cringe at the thought of being “just like everyone else”.

05

You are ambitious and strive for excellence.

06

You might even have been called bossy a time or two.

YOU
HAVE
TO
BECOME

TO BE
SUCCESSFUL
YOU DON'T
HAVE TO
CHANGE
WHO YOU ARE

WHO YOU ARE

more of

—Sally Hogshead, author of How to Fascinate

What our clients have to say...

irresistible

view our portfolio

we've created so far

Take a look at some of the

brands and websites

Why would you work with anyone else when you can work with Alyssa? From the moment I connected with her, I knew that Alyssa was a true design unicorn and the sweetest soul. She takes pride in every single project she does and deeply cares that the final product fits your vision. Alyssa's work speaks for itself; but the actual experience is a joy and that is nearly impossible to find. Her excitement about the work is infectious and her attention to detail is unparalleled. Look no further, you've found your design bestie! 

—Haley N.

WOW. Alyssa J. Gavinski just redid my website and I feel like Cinderella. She asked the right questions and took what was in my head & heart and turned it onto a website that I'm seriously giddy about. It takes a special person to balance design and programming and Alyssa is that gal. I'm SO grateful I upgraded and took the time to find the right person for the job. I would 100% recommend her if you want a professional website that reflects YOU, whoever you are!

—Shauna S.

I LOVE my new site, logo, branding everything is exactly what I had in my head but couldn't put into words. They really captured my sense of style, attitude, and outgoing manner in colors and style with my website. I couldn't be happier and intend on having them start on my other business as soon as I can afford it! =) Thanks Alyssa and Michelle! It was great. 

—Stephanie S.

I could not fathom having to create pretty much anything digital or internet based on my own. Dealing with Alyssa has been a breath of fresh air. HUGE weight off my shoulders knowing that these majorly important details and tasks are in the hands of a professional. Thank you for taking my scattered thoughts and three colours and helping me :).

—Lindsey Q.

You and your team were rockstars. I immediately got amazing praise for my sales pages. Within 48 hours, I had someone come to me (who said she cried when she saw the sales page) and join a high-end retreat. The list goes on, but one of the most important things was how proud I was of my online presence with these sites. I felt like my little beauties had a digital home that welcomed my soul tribe in. 

—Rocky C.

THE

Get a peek at the details of

experience

01

02

discovery

03

strategy & content

04

design

05

06

HAPPY

DAY

launch

Still not quite sure if you're ready?
Let's get on a quick call.

BOOK A ZOOM CALL

for a 15-minute, no obligation consult

onboarding

launch & delivery

development & build

THIS IS WHERE WE CREATE YOUR
Radical Alignment FRAMEWORK.

Brand Advantage

THIS
IS
YOUR

(what sets you apart)

What if you had the edge over every other business owner in your industry?

What if marketing came easy to you?

What if your brand came with a manual that would not just attract clients (been there, done that) but attract the right clients?

Radical Alignment Framework

Your Radical Alignment Framework will show you how to position
your brand so that you stay true to who you are
and become more effective in marketing to your dream client.

Is this exactly what
you've been looking for?

INQUIRE

packages start at $5,000 USD

We begin every design project with constructing your
Radical Alignment Framework. As the cornerstone of your brand, you’ll know the exact words to use that make your dream client feel like you’re speaking directly to them, learn the                                              to use to stop them in their (scrolling) tracks, and market with ease.

Using your Radical Alignment Framework, we’ll design and build the                        to reach your audience in a way that you haven’t before. We’ll strategically use your business goals and the insight we have into your business and your ideal client to design an online experience that keeps them clicking through, instead of clicking away.

Basically, you’ll have inside knowledge of everything you need to know about your client so that you and your services will be impossible to resist.

YOUR WEBSITE

platform

style, colors and fonts

YOUR VISUAL BRAND

What kind of website is your business ready for?

TAKE THE QUIZ

Where you're at matters.

Take this quiz and find out where you stack up.

contact

us

Well, hello there!

I’m                                                                     (reachable via email at                                                                                              ).
I came across your website and I just had to reach out! I would love to chat!

Here are some other things I thought you should know: 





Cheers!

SAY HELLO

YOUR MESSAGE HAS BEEN SENT.
WE'LL CONTACT YOU SHORTLY.

thank

you