Storytelling has been one of those buzzwords lately.
Every brand has a brand story.
A brand story tells your audience who you are, what your business is about, your “why?” behind what you do, where you came from, and your vision and mission on where you’re going. It’s embedded with truth and openness.
Vulnerability is magnetic.
And you know what? I agree.
You know what else? I am in the middle of my story.
Hey there– I’m Alyssa J. Gavinski.
I am a busy mom of 4 (yes, F-O-U-R!) little ones under eight, CEO and founder of Felicity + Design Inc., and I know a thing or two about creating websites that showcase your business and what you love. Here’s the thing, I go about this whole branding and web design process a bit differently than those other designers you’ve worked with.
I’m all about vulnerability, authenticity and looking at what you are drawn to, way before even thinking about your ideal client.
Not only does this technique make it hella easier to keep up with “the trends” (because you’ll be just keeping up with what you love), it’s also hella easier to create relationships and find those soul mate clients, the ones you actually enjoy working with and don’t avoid their calls and dread their emails.
Here’s where I get real with you.
You see, circumstances lead to actions and actions lead to circumstances.
My son almost died three years ago.
Then I cut off my hair, because hair is just hair, and it wasn’t so scary any more.
Then I started my own company, because I had nothing to lose.
Then I took a business course, because I thought it’d be fun.
Then I vocalized that I might be gay, and fell apart at the thought of “What happens now?”.
Then I realized that my marriage is over.
Then the world opened up to the felicity (immense joy and happiness) that could be.
That one event three years ago kick-started the course of events that lead me to begin to figure out who I am and what I want to do in life. It started my journey (another buzzword) to find true happiness based on what I wanted, not based on what society told me I wanted.
I’m still figuring it out. I’m in the middle of my brand story.
It’s rough and amazing and excruciating and lonely and fulfilling all at the same time. My breakdown and breakthrough moment, the moments that lead me to open my mind beyond what society told me I wanted were some of the hardest moments of my life. But it has lead me to where I am today and where my company is going tomorrow.
And all of it has shaped my brand story, our mission and the reason behind this studio.
Vulnerability truly is magnetic. It’s the thing that sparks those true connections, where you begin to meet and sign clients that you truly love to work with. Vulnerability is not a weakness, it is a strength. When people know that you’ve been where they are, that you have felt what they are feeling, and you let yourself be seen as you truly are, you’ll become a magnet to your soul mate client.
At Felicity + Design Inc., we believe you don’t have to sacrifice style for purpose or vulnerability for authority, and that you deserve a web presence that is uniquely you while making the impact you want. Because when you are authentically you (cliche, but true!) and you choose elements of your brand because of the way they make you feel, that is when your brand will be successful.
When you focus on your genius, that thing that lights up your soul instead of all of those other distractions, that’s when alignment begins.
Do you feel it yet? Do you feel the energy, the vibration in your bones, the fire that cannot be extinguished? Get comfortable with being uncomfortable, get ready to step outside of the box and begin to really listen to what YOU want, and we’ll get you there.
Let us take care of the platform to showcase your business on, your brand and website.