Mini Year in Review

Last December, the word I picked for 2016 was: RISK. Wow, did that word ever fulfill itself. In 2016, I: - moved to a new house (left our rent-free space) - incorporated my company - vocalized that I might be gay - purchased a $14k, 2-year business course - separated...

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Branding MUST be Personal

"The goal is not to work with those who need what you sell, the goal is to work with those who believe what you believe." THIS IS WHY BRANDING MUST BE PERSONAL. It's not all about your ideal client, your target niche, what you think you should do. Branding must come...

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USA Thanksgiving

Today is Thanksgiving in the good ol’ USA. I may be Canadian (and Thanksgiving was last month, silly), but I am still grateful. I’m grateful for my family, my children, my mother. I’m grateful for my home, my God, my kids’ schools. I am grateful for my clients, my...

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The Secret to Branding

"The goal is not to work with those who need what you sell, the goal is to work with those who believe what you believe." - Simon Sinec This is why branding must be personal. It's not all about your ideal client, your target niche, what you think you should do....

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The DREADED About Me page.

It's not so scary. 😉 It's simple. It's not reeeeally about you. It's about how you can help your client. Your About Me page should connect with your audience, show your personality and vulnerabiliity. That is when relationships are built. Skip the resume and...

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Ideal Clients

I've been thinking about my "ideal client avatar" a lot recently. I've done a lot of work on this last year, in 2015. It was by-the-book, talked about her feelings, her likes and dislikes, her struggles, etc. This time, I'm focusing more on the qualities of my...

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Entrepreneurship

I realized that the BEST and WORST thing about entrepreneurship is the flexibility. It's incredible when you know you can take time off work for an appointment or an impromptu vacation. It's not the best thing when you have no one to be accountable to but yourself and...

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Listen to the Expert

If you're new to owning your own business (or even if you're a few months or a year into it), you're likely working on your process. You're working with clients, tweaking how things work, revamping your on-boarding process, etc. Once you've been in (the same...

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IT’S HISTORY