“The goal is not to work with those who need what you sell, the goal is to work with those who believe what you believe.”
THIS IS WHY BRANDING MUST BE PERSONAL.
It’s not all about your ideal client, your target niche, what you think you should do.
Branding must come FIRST from a place of authenticity and vulnerability and really bring joy to you when you look at your branding elements. THEN you can talk about your ideal client, but first? First, it’s all about you.