Branding MUST be Personal

“The goal is not to work with those who need what you sell, the goal is to work with those who believe what you believe.” THIS IS WHY BRANDING MUST BE PERSONAL. It’s not all about your ideal client, your target niche, what you think you should do....

Design Copyright, SIMPLIFIED

Confused about design copyright? This website does a fabulous job at explaining this: http://apexcreative.net/owns-design-work/ “Copyright actually refers to a bundle of rights, including the rights to make adaptations (derivative works). “You, as the...

The Secret to Branding

“The goal is not to work with those who need what you sell, the goal is to work with those who believe what you believe.” – Simon Sinec This is why branding must be personal. It’s not all about your ideal client, your target niche, what you...

Listen to the Expert

If you’re new to owning your own business (or even if you’re a few months or a year into it), you’re likely working on your process. You’re working with clients, tweaking how things work, revamping your on-boarding process, etc. Once...

Let’s talk about fonts, baby…

Let’s talk about fonts, baby… Let’s talk about Calibri… Let’s talk about Bodoni MT and Bradley or Goudy! Let’s talk about fonts… Did you sing it? 😉 Ok, phew. Got a little carried away for a sec but seriously. Fonts are important. Fonts say a lot....