Branding MUST be Personal

“The goal is not to work with those who need what you sell, the goal is to work with those who believe what you believe.” THIS IS WHY BRANDING MUST BE PERSONAL. It’s not all about your ideal client, your target niche, what you think you should do....

Design Copyright, SIMPLIFIED

Confused about design copyright? This website does a fabulous job at explaining this: http://apexcreative.net/owns-design-work/ “Copyright actually refers to a bundle of rights, including the rights to make adaptations (derivative works). “You, as the...

The Secret to Branding

“The goal is not to work with those who need what you sell, the goal is to work with those who believe what you believe.” – Simon Sinec This is why branding must be personal. It’s not all about your ideal client, your target niche, what you...

Ideal Clients

I’ve been thinking about my “ideal client avatar” a lot recently. I’ve done a lot of work on this last year, in 2015. It was by-the-book, talked about her feelings, her likes and dislikes, her struggles, etc. This time, I’m focusing more...

Three Schools of Thought

I realized something recently, after attending an event in September. There are 7.5 billion people on this planet, and there are more than 27 million entrepreneurs in the United States alone. But if you start to listen, you’ll notice that there are only a few...