An Epidemic

An Epidemic

There is an epidemic happening in the design industry, and today? I’m telling you all about it, no holds barred. (My only condition is that I will not release names of specific individuals.) Apathy is that epidemic. Indifference, carelessness and a lack of integrity...

Branding MUST be Personal

“The goal is not to work with those who need what you sell, the goal is to work with those who believe what you believe.” THIS IS WHY BRANDING MUST BE PERSONAL. It’s not all about your ideal client, your target niche, what you think you should do....

The Secret to Branding

“The goal is not to work with those who need what you sell, the goal is to work with those who believe what you believe.” – Simon Sinec This is why branding must be personal. It’s not all about your ideal client, your target niche, what you...

Ideal Clients

I’ve been thinking about my “ideal client avatar” a lot recently. I’ve done a lot of work on this last year, in 2015. It was by-the-book, talked about her feelings, her likes and dislikes, her struggles, etc. This time, I’m focusing more...