Branding MUST be Personal

“The goal is not to work with those who need what you sell, the goal is to work with those who believe what you believe.” THIS IS WHY BRANDING MUST BE PERSONAL. It’s not all about your ideal client, your target niche, what you think you should do....

The DREADED About Me page.

It’s not so scary. 😉 It’s simple. It’s not reeeeally about you. It’s about how you can help your client. Your About Me page should connect with your audience, show your personality and vulnerabiliity. That is when relationships are built. Skip...

Listen to the Expert

If you’re new to owning your own business (or even if you’re a few months or a year into it), you’re likely working on your process. You’re working with clients, tweaking how things work, revamping your on-boarding process, etc. Once...

WordPress or Squarespace?

WordPress or Squarespace? As a designer, this is a question I see ALL. THE. TIME. Here are my two cents. If you are DIYing it and need just the basics, use Squarespace. They have professional looking templates and are easy to “fill in the blanks” with your...