But, let’s face it, you’ve been doing this “social media” thang for weeks (or months!) and you feel like you’re spinning your wheels.

You’re still working your day-job and are exhausted from all that “visibility” you’re doing in Facebook.

And you’re still searching for that freedom and the “laptop lifestyle” you keep hearing about, cause all you seem to be doing is hustling.

The worst part? You haven’t landed a single client.

That is so me.


having somewhere to showcase of all the hard work you’ve been putting in, let your customers see exactly why your business is the right choice for them. No need to “convince” anyone; let your talent do the talking.


being able to step away from your business because you have a website to handle all the wooing and answers all their questions. Finally, time to travel, work on another project, or simply breathe.


having a place to let customers come to you instead of chasing down hundreds of leads, saving you time for what’s important. When you’ve got a space to provide kick-ass value to your audience, they’ll keep coming back for more.

I get it.

You’re brand new, full of passion and ideas, but that doesn’t exactly pay the bills.

You’ve been doing the side-hustle for months now, and you’re ready to put your focus on your business, but aren’t yet seeing the green you would’ve hoped for.

You’re a long-time entrepreneur, but your DIY website isn’t cutting it anymore; no juice is coming from that lemon, no matter how hard you squeeze.

You are in the right place.

Not ready to max out your credit cards?
You’re a smart cookie and we know you’re still seriously invested in your business!
We’ve got an easy payment option to cover you.

I’m Alyssa J Gavinski, busy mama of 4 (yes, F-O-U-R!) little ones under eight, and I know a thing or two about branding and creating websites that showcase your business and what you love. I believe you don’t have to sacrifice style for purpose or vulnerability for authority, and that you deserve a web presence that is uniquely you while making the impact you want.

I started my entrepreneurial journey as a solopreneur. Within three weeks, I took on 105 client projects and worked to near exhaustion trying to fill the orders. After quickly building a portfolio, raising my rates and building a team, I am now the CEO and Creative Director of design studio Felicity + Design Inc.!

 is the visual branding + web design studio for the creative and non-creative entrepreneur, alike. Unlike other designers, we approach your brand and website with you in mind, which means for you that you get a designer on your side, not one that is pushing the agenda they think your client wants. We show you how to think differently about how you show up online in order to attract your soul mate clients. And with over 15 designers, you’ll be sure to get the style you want!

It was one event three years ago kick-started the course of events that led me to begin to figure out who I am versus who society tells me I should be, and why this was such an important distinction.

Our team is all about vulnerability, authenticity and looking at what you are drawn to,
way before even thinking about your target client.


Not only does this technique make it easier to keep up with “the trends” (because you’ll be just keeping up with what you love), it’s also easier to connect with and attract those who you truly love to work with, your soul mate clients.

When you create your brand, it is about showing up in the space of the things that you love, rather than the things you think your client would love. By dropping the “shoulds”, you will be able to more daring in everything you do, show up completely as yourself, and attract your soul mate clients with ease.

After working with over 250 entrepreneurs, we’ve learned precisely what you need for your brand and website when you’re just starting out– exactly what you need, and nothing that you don’t, with a foolproof foundation for when you’re ready to grow.

You’re beyond ready for your online image to match your vibe–
#girlboss all the way, stylish, elegant, a little sassy even.

You’re beyond ready for your online image to match your vibe–
#girlboss all the way, stylish, elegant, a little sassy even.

Our original branding and web design package, The Sassy Starter, was created just for you, exclusively for the newbie entrepreneur who needs a budget-friendly, easy-to-use, all-in-one brand and website.

With over 200 unique template combinations, this “template-based” website package goes way beyond picking a WordPress theme and throwing in your text. Template no longer means “the same as everybody else” when you’re working with Felicity + Design. After all, we know you’re not meant to swim in a sea of sameness; you’re here to make an impact.

This package was maaaaaaade for you if you have a message to share (but nobody’s listening), services worth drooling over (but aren’t selling) and need a platform to reach an audience bigger than you can do shouting from your Facebook status.

Instant. Credibility.

When we’re finished with your Sassy Starter brand and website, you’ll finally have somewhere you can send people to, instead of bouncing around Facebook shoving a brochure in their face like a door-to-door salesperson.

This program was created with exactly you in mind.

Together we’ll:


Knock down the walls you’ve put up trying to pigeon-hole your target market and talk about YOU and what you are innately drawn to, so that you can feel connected to your new branding.


Merge your copy with the chosen template combinations, each layout designed specifically from years of experience, so you can share your story and message online.


Dust you off and get you falling in looooove with your website again because this time it radiates the true you, so your energy attracts and magnetizes your soul mate clients to you.

Your visual brand foundation, including a custom-designed text-only logo (think, Google or Coca-Cola) and brand board to nail down your vibe; from fonts to the color palette, we’ll serve up the ultimate customized combo just for you.

Mobile-responsive web design, because you can be certain more than 70% of your audience is on mobile.

Complete web design set up of basics like header and body fonts, colors, footer, etc.

Two page layouts that you can use again and again, one for the front page and one for the internal pages.

Custom header graphics PLUS content addition for the front page and three (3) internal pages.

Complete blog-feed set up, including a custom designed header, three sidebar elements (like social media follow, recent posts, Facebook Like widget, etc), and social share functionality, so you can have a space exclusively to share your value-packed content.

Unique modules on each page (depending on layouts chosen) to showcase your content, like countdown timers, videos or images, “as seen on”, etc.

Three (3) social media template graphics that are ready-to-use in Canva for ease of making your statement, on-brand.

10-day post-launch support PLUS 1:1 WordPress training, to help you navigate and manage your new website.

Want to take a peek?

First, let’s step back in time, 40 years. If you were a little girl born in the 70s or 80s, you might remember this toy that launched in 1977: Fashion Plates.

Not ringing a bell? The name never stuck with me either.

But the toy? One of my favorites.

Look familiar?

This was the inspiration for The Sassy Starter, just enough space for you to be creative using individually constructed “design plates”, to make your website feel like your own and get a professional designer’s spin on things, without the disaster of DIY.

[rev_slider alias=”top”]
[rev_slider alias=”middle”]
[rev_slider alias=”bottom”]

And bonuses?

You betcha. We wouldn’t leave you hanging.

Built-in WP101 Tutorials on your website, easy to access, no Google required (value $300 USD)

From Lone Wolf to Pack Leader: Four Steps to Delegating – You’ve got a brand, you’ve got a website; now what? This PDF is your how-to guide on how to delegate and communicate in your business. (value $400 USD)

Introduction to Hiring an OBM or VA – A comprehensive PDF guide that will teach you (finally) what’s the difference, why it matters and what to ask when hiring! (value $400 USD)

How is The Sassy Starter different from every other template-based website out there?


Done for you!

Unlike other child-theme / template based websites you’ll find for cheap, once you’ve chosen your layouts, we fill in your content for you! You’ll walk away with everything you need for a brand foundation and website, not just a ZIP folder with a document walking you through yet another DIY project.

A creatively-customizable template!

Though the base pieces we’ll start with have already been designed (ahem, template), we’ll build them to your specific combination choice, making them uniquely yours! The best part? You’ll be able to use them again and again as your business grows, without worrying if this layout or that layout “works”.

Branding, included!

What would a website be if it didn’t have your unique brand-stamp infused and interlaced throughout? It’d be looking like everybody else’s pre-purchased template theme, that’s what. Not here! You’ll get exactly the brand foundation to get you off on the right foot.
The Sassy Starter is a done-for-you brand and website in a box, ready to do, created exclusively for newbie entrepreneurs (or entrepreneurs who have a new direction) while being budget-conscious.

You’re tight on money. We’re light on your wallet.

This package was designed and created specifically for the newbie entrepreneur (or long-time business owner who’s making a change). You may be just starting (or starting again!), but you certainly aren’t shy. With your energy, charisma, and sass, you’ve got your foot in the door.

You need a website that feels like you, represents your authentic vibe, and, let’s face it–
makes you money WITHOUT breaking the bank.

What are you waiting for?!

You KNOW you’re ready for The Sassy Starter if:


You’re brand new to the entrepreneur world and have no brand or online presence to speak of.


You’re tired and a little (a lot!) ashamed of your current website.


You’ve tried doing it yourself, and are ready for expert help.


You trust the professionals you hire.


You’re sick of constantly mucking around with your website when you should be focused on growing your business.


You want a website that magically, magnetically captivates soul mate clients you want to work with.


You’re ready to stand out online in a way you never have before.


You’re ready to share your message and story with the world and know you need a platform to do it.


You’re a decision-maker who knows what she wants.


You know what YOU do, inside and out; you have clarity in your business and what services you offer.


You know how vital vulnerability and authenticity is to your brand, and are ready to full commit to showing up 100% to this transformation.

You’re probably not ready for The Sassy Starter if:


You want to be an entrepreneur but don’t reeeeaally know what you want to do or sell.


You already have a brand and a website, it just needs some “tweaking”. You’re all in or all out, darlin’; we built this package with a specific tried-and-tested process that will take you from A to Z.


You love to DIY-- If you’re one who’d rather do the learning and get your hands dirty, awesome! But this package is not right for you.


You are 100% focused on only what you think your target market wants to see, not what you love to put out.


You aren’t responsive to email communication and it takes weeks (or months!) to reply and give feedback.


You need 1:1 hand-holding and daily phone updates during the project; we’ll be there every step of the way and update you as we go but we PROMISE you don’t need daily phone updates.


You expect that you can throw any words, colors and photos together and instantly sell millions tomorrow.


You have a complex requirement for your website, like a membership platform or an e-commerce shop; we’d love to work with you but this package might not be the best fit-- let’s chat!


You’re not ready to put YOU into your brand; the lack of vulnerability and personality will be your downfall-- People want to work with people, not robots.


You are looking for a Pixel Pusher to dictate how the design should look.

Your investment in The Sassy Starter?
Regular price is a cool $2,000 USD, if paid in full.

The best part? You choose your payment plan, so you’ll get an investment that fits your life and your wallet. For less than your car payment, we’ll be building you a money-generating, message-sharing platform.

NOTE: Package must be paid in full before the site goes LIVE.

You’re an action-taker, and now is the time to take action.
Once each deal is gone, it’s gone for good.

* save $1000 USD if paid in full

* save $900 USD if paid in full

* save $800 USD if paid in full

* save $700 USD if paid in full

* save $600 USD if paid in full

* save $500 USD if paid in full
Sure, you could spend 4 years getting a Bachelor’s degree in Computer Programming…
Or you could spend double that time DIYing all.the.things…

Or you could grab The Sassy Starter,

Remember, though, once those discounts are used? The price goes back to the cool $2,000 and it’s there for good.

Once you’ve made your first payment (or paid in full to save!), you’ll get immediate access to our Welcome Packet with everything you need to know to get started, sent to you via email. You’ll get access within a couple of days to the two PDF guides.

Grab The Sassy Starter

You’ve been here before.

You’ve thought about working with a designer.

You’ve imagined your business growing and your online presence magnifying all the good that you do.

But you haven’t made the leap.

You’re at a crossroads now, and this is where you need to be the decision-maker I know you are.

You’re not shortsighted, naive or foolish.

And your business idea isn’t ludicrous, laughable or irrelevant

But having an online business without a website? Is a little like having a lamp without a lightbulb.

It keeps you in the dark – invisible and unseen.

Your new business deserves to pack a punch, to hit the ground running and make an impact. Starting your own business is tough. You need guts, passion, the drive to succeed and integrity. And these days? It’s imperative to have a brand and website that exudes you in every way.

If you’re serious about being in business (and I know you are), then you need a website.

Grab The Sassy Starter

PSST-- What's the difference between The Sassy Starter and The Unshakeable Influencer?

Great question! This should help:

Can I peek at the work you’ve done before?
Of course! View our portfolio here: http://felicityanddesign.com/portfolio
I’m not sure I can swing the full amount right now. Can I pay in installments?
Absolutely! In fact, we encourage it. 😉
I'm not techie in any way. Will this help?
1 hour of 1:1 support is included with The Sassy Starter. Plus, you’ll have access to WP101, an easy WordPress tutorial that will show you the basics. It’s easy to use, even if you’re not super techie.
I don’t have any copy or photos yet; should I wait to purchase?
Nope! Because we have pre-designed layouts for you to choose from, you can write your copy around those and have a framework to start from! And your photos can hold-off until we’ve developed your brand board and know the design direction we’re going in! Once we’ve got your copy ready to go, after you’ve chosen your layouts, we’ll design the site!
Are there any other fees outside of the package price here?

You will need to purchase hosting and a domain address, both of which usually total under $10 per month. I recommend Siteground! I use it for myself personally, and my clients.

*I’ll get a bonus if you order hosting or domain through this link!

I've already got a WordPress site that I've built. Can you work with that?
From our experience, I’ve learned the best way to get a fresh face online is to start from scratch. That means we take everything out and rebuilding. I work exclusively with the Divi theme from Elegant Themes, and its framework allows virtually endless customizations and room for growth.
I’m not really sure what I need. Can we talk?
You bet! I love talking to people about their business dreams and goals, and how I can help support them. Click here to book a call with me or shoot me an email!

Still have questions?

No problem! I want you to make the best decision for yourself and your business.

Email me at hello@felicityanddesign.com and I’ll personally get back to you within the same day!

Grab The Sassy Starter

“Don’t be afraid to change the way something is done simply because it’s never been done that way before.”

– Alyssa J Gavinski

“Vulnerability is the birth place of innovation, creativity, and change.”

– Brené Brown

“People don’t buy what you do, they buy why you do it.”

– Simon Sinek

“Don’t be afraid to change the way something is done simply because it’s never been done that way before.”

– Alyssa J Gavinski

“Vulnerability is the birth place of innovation, creativity, and change.”

– Brené Brown

“People don’t buy what you do, they buy why you do it.”

– Simon Sinek