You’ve been growing your business through social media, referrals and your passion to share your message. You’ve spent most of your time in your business, working with clients, answering emails and keeping up with social media to hold-off the FOMO (fear-of-missing-out).

You’ve been thinking about what a truly custom-designed-to-your-vibe brand and website would do to take your business to the next level– Imagine having an always-on, exactly-the-right-info, feels-like-home place for your clients to go while you do that self-care you’ve been putting off for the last couple years.

You’ve been thinking about throwing out that cookie cutter website template you bought two years ago. After all, you are unique and what you offer is unique. You have a message to share, a story to tell, a lesson to teach. You are an influencer. So why does your website look like everybody else’s?

What’s the real problem?

You feel like something is missing, like you’re wearing a sweater that doesn’t quite fit right.

That is so me.


working with a design team that GETS you, where the resulting brand and website you create together fits like a glove and you’re no longer hustling 10-12-14 hours a day to make the next sale because your soul mate clients are being magnetized to you just by your branding being YOU.


being able to step away from your business because you have a website to handle all the wooing and answers all their questions, and a web design team to handle SEO, maintenance and all that jazz.

Finally, time to travel, work on another project, or simply breathe.


having a place to let customers come to you instead of chasing down hundreds of leads, saving you time for what’s important. When you’ve got a space to provide kick-ass value to your audience, they’ll keep coming back for more.

I get it.

You’re a long-time entrepreneur and you've worked with designers before, and you've got nothing but lemons, so DIY has been your go-to for the last 2-3 years.

You’ve been around the block, you know how to run your business, but you just can't help but wonder how much more you could do if your online presence was in true alignment, designed by someone who "got" you and your vibe.

You’ve been doing the full-time entrepreneur thing for a while now, and you’re ready to spend your time on your business, not be stuck working in your business.

You are in the right place.

I’m Alyssa J Gavinski, busy mama of 4 (yes, F-O-U-R!) little ones under eight, and I know a thing or two about branding and creating websites that showcase your business and what you love. I believe you don’t have to sacrifice style for purpose or vulnerability for authority, and that you deserve a web presence that is uniquely you while making the impact you want.

I started my entrepreneurial journey as a solopreneur. Within three weeks, I took on 105 client projects and worked to near exhaustion trying to fill the orders. After quickly building a portfolio, raising my rates and building a team, I am now the CEO and Creative Director of design studio Felicity + Design Inc.!

 is the visual branding + web design studio for the creative and non-creative entrepreneur, alike. Unlike other designers, we approach your brand and website with you in mind, which means for you that you get a designer on your side, not one that is pushing the agenda they think your client wants. We show you how to think differently about how you show up online in order to attract your soul mate clients. And with over 15 designers, you’ll be sure to get the style you want!

It was one event three years ago kick-started the course of events that led me to begin to figure out who I am versus who society tells me I should be, and why this was such an important distinction.

Our team is all about vulnerability, authenticity and looking at what you are drawn to,
way before even thinking about your target client.


Not only does this technique make it easier to keep up with “the trends” (because you’ll be just keeping up with what you love), it’s also easier to connect with and attract those who you truly love to work with, your soul mate clients.

When you create your brand, it is about showing up in the space of the things that you love, rather than the things you think your client would love. By dropping the “shoulds”, you will be able to more daring in everything you do, show up completely as yourself, and attract your soul mate clients with ease.

After working with over 250 entrepreneurs and I’ve learned precisely what you need to up-level your brand and website and transform your online image– exactly what you need, and nothing that you don’t.

You are confident, driven, determined-

a true #boss.

You are confident, driven, determined–

a true #boss.

Our original branding and web design package, The Unshakeable Influencer, was created just for you.

What’s the big deal with having a website that showcases the REAL you? Nothing, if you’re okay with being just okay, and don’t want to attract soul mate clients. The ones you really, really, realllly want to work with.

When you’re a digital goddess (and you are), your website is your 24/7 online storefront. And right now, you’re probably projecting a Wal-Mart version of your business when it should be Tiffany’s.

It’s the version of you that’s in training. Not the version who’s arrived.

And seductive, custom graphics for that je ne sais quois – the secret ingredient that they can’t quite put their finger on.

In a nutshell? I’ll make it functional AND fabulous. It’s you, pimped out online and ready to go, while you focus on your zone of genius and running your business.

This program was created with exactly you in mind.

Together we’ll:


Work to have you feeling as confident with your brand and website as you do with your services and clients.


Custom-design your brand, website and social media elements so that your message is clear, your business goals are met, and you are consistent across the board, no matter where you meet your next client.


Dust you off and get you falling in looooove with your website again because this time it radiates the true you, so your energy attracts and magnetizes your soul mate clients to you.

Your complete visual brand foundation, including a custom-designed text- or graphic-based primary logo, secondary logo / sub-mark and brand board to nail down your vibe; from fonts to the color palette, we’ll serve up the ultimate customized combo just for you.

Mobile-responsive web design, because you can be certain more than 70% of your audience is on mobile.

Up to eight (8) pages, custom-designed with your copy and branding, including three (3) sales pages to showcase your signature packages.

Everything you need to be Social Media ready, including social media template graphics, icons, and a Facebook header graphic.

An email opt-in (embedded or pop-up) to capture leads, PLUS an email signature and 10-page PDF design for your lead magnet.

Must-have premium plugins, including Defense, Security, Back-ups

Custom-designed under construction page and Page-Not-Found page to maximize your online real estate for your audience.

Basic search engine optimization (SEO) set-up, including Google Analytics

Web maintenance for six (6) months; set it and forget it, we've got you covered.

30-day post-launch support PLUS 1:1 WordPress training, to help you navigate and manage your new website.

And bonuses?

You betcha. We wouldn’t leave you hanging.

Built-in WP101 Tutorials on your website, easy to access, no Google required (value $300 USD)

From Lone Wolf to Pack Leader: Four Steps to Delegating – You’ve got a brand, you’ve got a website; now what? This PDF is your how-to guide on how to delegate and communicate in your business. (value $400 USD)

Introduction to Hiring an OBM or VA – A comprehensive PDF guide that will teach you (finally) what’s the difference, why it matters and what to ask when hiring! (value $400 USD)

How is The UNSHAKEABLE INFLUENCER different from
every other WEB DESIGN PACKAGE out there?

5-Star Team!

There’s no chance for not finding the right fit when you work with Felicity + Design Inc.; after all, we’ve got a team of over 15 designers with a variety of skills and talents.

A complete transformation!

You’ll walk away with a brand and website that speaks to your soul and resonates with you and your soul mate clients.



Unlike other web design packages, you’ll get everything you need here from branding to social media to the website itself. Often, packages come with one or the other, we’ve got everything you need.

The Unshakeable Influencer is a done-for-you package where you’ll leave with a completely custom-designed brand and website, one that was designed exclusively for your business, your goals, and with you in mind.

You’re FOCUSED ON YOUR BUSINESS. We’re focused on your website.

This package was designed and created specifically for the been-there-done-that entrepreneur.

What are you waiting for?!

You KNOW you’re ready for The UNSHAKEABLE INFLUENCER if:


You’re by no means, a newbie entrepreneur, and have an established business of 2+ years.


You’re tired and a little (a lot!) ashamed of your current website.


You’ve tried doing it yourself, and it worked for a while, but now you're ready for expert help.


You trust the professionals you hire.


You’re sick of constantly mucking around with your website when you should be focused on growing your business even more than it has.


You’re ready to share your message in an even bigger way than you currently are.


You’re a decision-maker who knows what she wants.


You know what YOU do, inside and out; you have clarity in your business and what services you offer.


You want a website that magically, magnetically captivates soul mate clients you want to work with.


You know how vital vulnerability and authenticity is to your brand, and are ready to full commit to showing up 100% to this transformation.

You’re probably not ready for The UNSHAKEABLE INFLUENCER if:


You're a newbie entrepreneur, less than 6-12 months in business.


You already have a brand and a website, it just needs some “tweaking”. You’re all in or all out, darlin’; we built this package with a specific tried-and-tested process that will take you from A to Z.


You love to DIY-- If you’re one who’d rather do the learning and get your hands dirty, awesome! But this package is not right for you.


You are 100% focused on only what you think your target market wants to see, not what you love to put out.


You aren’t responsive to email communication and it takes weeks (or months!) to reply and give feedback.


You need 1:1 hand-holding and daily phone updates during the project; we’ll be there every step of the way and update you as we go but we PROMISE you don’t need daily phone updates.


You expect that you can throw any words, colors and photos together and instantly sell millions tomorrow.


You just need their bare minimum. This package has got everything, so it might just be too much.


You’re not ready to put YOU into your brand; the lack of vulnerability and personality will be your downfall-- People want to work with people, not robots.


You are looking for a Pixel Pusher to dictate how the design should look.

Your investment in The unshakeable influencer?
Regular price is a cool $6,000 USD, if paid in full.

The best part? You choose your payment plan, so you’ll get an investment that fits your life and your wallet.

NOTE: Package must be paid in full before the site goes LIVE.

You’re an action-taker, and now is the time to take action.
Once each deal is gone, it’s gone for good.

* save $3000 USD if paid in full

* save $2500 USD if paid in full

* save $2000 USD if paid in full

* save $1500 USD if paid in full

* save $1000 USD if paid in full

Sure, you could spend 4 years getting a Bachelor’s degree in Computer Programming…

Or you could spend double that time DIYing all.the.things…

Or you could grab The Unshakeable Influencer,

Remember, though, once those discounts are used? The price goes back to the cool $6,000 and it’s there for good.

Once you’ve made your first payment (or paid in full to save!), you’ll get immediate access to our Welcome Packet with everything you need to know to get started, sent to you via email. You’ll get access within a couple of days to the two PDF guides.


You’ve been here before.

You’ve thought about working with a designer and it just hasn’t worked out.

You are ready for the next leap in your business, but your website’s not quite up to the challenge.

You’re tired of cobbling together dribs and drabs of code, your own images and trying to figure out just how the heck Parallax works (or what it even is).

I get it. You’ve got a first-class biz… but your second-rate website isn’t doing you any favors and you’re a little nervous about working with yet another designer.

We aren’t like those other designers.


PSST-- What's the difference between The Sassy Starter and The Unshakeable Influencer?

Great question! This should help:

Can I peek at the work you’ve done before?

Of course! View our portfolio here:

I’m not sure I can swing the full amount right now. Can I pay in installments?

Absolutely! In fact, we encourage it. 😉

I'm not techie in any way. Will this help?

1 hour of 1:1 support is included with The Sassy Starter. Plus, you’ll have access to WP101, an easy WordPress tutorial that will show you the basics. It’s easy to use, even if you’re not super techie.

I don’t have any copy or photos yet; should I wait to purchase?

Nope! You can catch this rate now and use the package whenever you are ready for it! And your photos can hold-off until we’ve developed your brand board and know the design direction we’re going in! Once we’ve got your copy ready to go, after you’ve chosen your layouts, we’ll design the site!

Are there any other fees outside of the package price here?

You will need to purchase hosting and a domain address, both of which usually total under $10 per month. I recommend Siteground! I use it for myself personally, and my clients.

*I’ll get a bonus if you order hosting or domain through this link!

I've already got a WordPress site that I've built. Can you work with that?

From our experience, I’ve learned the best way to get a fresh face online is to start from scratch. That means we take everything out and rebuilding. I work exclusively with the Divi theme from Elegant Themes, and its framework allows virtually endless customizations and room for growth.

I’m not really sure what I need. Can we talk?

You bet! I love talking to people about their business dreams and goals, and how I can help support them. Click here to book a call with me or shoot me an email!

Still have questions?

No problem! I want you to make the best decision for yourself and your business.

Email me at and I’ll personally get back to you within the same day!


“Don’t be afraid to change the way something is done simply because it’s never been done that way before.”

– Alyssa J Gavinski

“Vulnerability is the birth place of innovation, creativity, and change.”

– Brené Brown

“People don’t buy what you do, they buy why you do it.”

– Simon Sinek

“Don’t be afraid to change the way something is done simply because it’s never been done that way before.”

– Alyssa J Gavinski

“Vulnerability is the birth place of innovation, creativity, and change.”

– Brené Brown

“People don’t buy what you do, they buy why you do it.”

– Simon Sinek